RC (Royal Crown) Cola
Like its main rival, Coca-Cola, RC Cola also started in Georgia, in the town of Columbus. It was a disagreement with Coca-Cola, in fact, that led a man named Claud Hatcher to develop what would become the Royal Crown Cola Company. Hatcher was a pharmacist and a grocery wholesaler who, along with his father, ran the Hatcher Grocery Company. In the early 1900s, the Hatchers sold a lot of Coca-Cola to their customers—so much, that Claud felt he was entitled to a discount or some sort of commission acknowledging his contribution to the company. The local Coke representative, however, denied the request, knowing full well Coke was the most popular soda in the country and not one to be pushed around by its customers. Frustrated, Hatcher told the representative he’d purchased his last case of Coca-Cola, and vowed to develop his own brand. Thus The Royal Crown of cola was born.
Like its main rival, Coca-Cola, RC Cola also started in Georgia, in the town of Columbus. It was a disagreement with Coca-Cola, in fact, that led a man named Claud Hatcher to develop what would become the Royal Crown Cola Company. Hatcher was a pharmacist and a grocery wholesaler who, along with his father, ran the Hatcher Grocery Company. In the early 1900s, the Hatchers sold a lot of Coca-Cola to their customers—so much, that Claud felt he was entitled to a discount or some sort of commission acknowledging his contribution to the company. The local Coke representative, however, denied the request, knowing full well Coke was the most popular soda in the country and not one to be pushed around by its customers. Frustrated, Hatcher told the representative he’d purchased his last case of Coca-Cola, and vowed to develop his own brand. Thus The Royal Crown of cola was born.
Like its main rival, Coca-Cola, RC Cola also started in Georgia, in the town of Columbus. It was a disagreement with Coca-Cola, in fact, that led a man named Claud Hatcher to develop what would become the Royal Crown Cola Company. Hatcher was a pharmacist and a grocery wholesaler who, along with his father, ran the Hatcher Grocery Company. In the early 1900s, the Hatchers sold a lot of Coca-Cola to their customers—so much, that Claud felt he was entitled to a discount or some sort of commission acknowledging his contribution to the company. The local Coke representative, however, denied the request, knowing full well Coke was the most popular soda in the country and not one to be pushed around by its customers. Frustrated, Hatcher told the representative he’d purchased his last case of Coca-Cola, and vowed to develop his own brand. Thus The Royal Crown of cola was born.